Our Methodology

Transparency is at the core of everything we do. Here's how we collect, verify, and present information to help Ontario families.

Data Sources

Bereavement Authority of Ontario (BAO)

Our funeral home listings are sourced from the official BAO registry. We verify licensing status (FE1, FE2, TS1, TS2) to ensure all listed providers are properly licensed.

General Price Lists (GPLs)

Where available, we collect and reference General Price Lists directly from funeral homes. This ensures our pricing information reflects actual published rates.

Google Business Profiles

Ratings and review counts are sourced from Google Business Profiles. We update this information regularly but recommend checking current ratings directly on Google.

Pricing Methodology

The price ranges displayed on our site are based on:

Actual GPL data from funeral homes (where available)
Industry averages for the Ontario market
Regional cost variations across different cities

We clearly indicate when pricing is "typical" or "estimated" versus verified through actual GPL documentation.

Our Commitment

We are committed to:

Accuracy: Regular verification and updates
Transparency: Clear sourcing and methodology
Independence: No payment for placement or ratings
Helpfulness: Presenting information in accessible ways

Questions About Our Data?

If you're a funeral home and see incorrect information, or if you have questions about our methodology, please contact us.